How to Build a Business and Life You Love

Are you an entrepreneur struggling to create a business and life you love?

You started your business because you wanted more freedom. More freedom to not have a boss tell you how to do things. Or have a limit put on how much money you could make. You wanted to be accessible to work and travel wherever in the world you wanted. Or have more time to spend with your partner and your kids. 

But are you finding it hard to create a business and life you love? Instead of having more time and freedom, you find your life consumed by running your business, taking away precious time you could be traveling or spending quality time with your family.

The demands of running your business can consume all your time and energy.  You must do sales, marketing, and bookkeeping and then deliver your products and services. Or you hire employees or freelancers and then have to manage them. 

This makes you feel stressed out and overwhelmed, working 12-hour days and missing the enjoyment of travel or family time you crave.

Fortunately, there is a solution. Its the synergizing power of optimizing your inner game and your outer game.

How to Create What You Love by Optimizing Your Inner and Outer Game

To create the life and business you love, you must optimize your inner and outer game into a synergy of unstoppable forward momentum.

Optimize your inner game by letting go of the mental and emotional blocks that interfere with your entrepreneurial effectiveness. 

In my own entrepreneur journey over the past 40 years and my experience coaching entrepreneurs for over 15 years, I find the fastest way to unlock your ability to build a business and life you love is to start by letting go of limiting beliefs and energies holding you back.

This optimizes your inner game. It frees up your unique strengths that get locked up by self-judgment. And it makes it easier for you to focus for longer periods of time on what’s important.

When you’re free from painful and uncomfortable thoughts and feelings (often unconscious but still affecting you), you don’t need the dopamine fix of social media and other distractions. You’re freed up to tackle high-impact projects you’ve been avoiding because you are free of the negative self-talk that made it hard for you to take on more challenging projects. 

How to Release Negative Beliefs and Energies

First you must become aware of the limiting beliefs and energies holding you back. I go into this in depth in my blog post “How to Make Faster Breakthroughs” 

Ask empowering questions that help you uncover how you are being held back. These are often a combination of negative and self-defeating thoughts and emotions and limiting mindsets that limit what you believe is possible and how much you are willing to receive.

I use many questions tailor made to the individual and their situaiton, but here are a couple good questions you can ask yourself.

In answering liberating questions, don’t try to answer them right away with your mind. Be with the question and feel what it brings up for you in your body and emotions. That’s a much more powerful way to uncover the emotional charge. And its the emotional charge and the negative energies connected with them that will give you the biggest transformation when you release them.

To release these inner blocks I use energy transformation and breathing techniques. Its a lot easier to release them with someone who knows how to use energy transformation techniques. On your own, you can use deep breathing and  . The important thing is not to judge yourself or whatever is coming up to for you . As Adyashanti, a spiritual teacher I follow says, “Have an attitude of loving kindness towares yourself and whatever is arising.” 

Once you have identified and let go of the  , then you can make bigger and more powerful mindset shifts that optimize your inner game as an entrepreneur.

And you are ready to optimize your outer game.

Optimize your outer game by reclaiming your attention and mastering your focus.  

There are many ways to optimize your outer game as an entrepreneur. The quickest, most effective way is to supercharge your focus.

Your focus is your greatest superpower in building a business and life you love. Focus steadily and consistently on the few aspects of your life and business that will give you the greatest results. If you can stay focused for long periods of time without getting distracted, you will accomplish far more than most people who check their phone every few minutes. They dilute the power of their focus.

 If you have optimized your inner game to free yourself of limiting beliefs as I outlined above, you will have increased more of your focus. That’s because limiting beliefs and negative self-talk makes you far more suceptible to distractions that give you a dopamine thrill and act as a pain killer for the pain of your unresolved past experiences and negative beliefs. Those already weaken your focus and the distractions only make it worse. 

So freeing yourself of inner blocks and negativity frees up your ability to focus. Then its just a matter of starating to use it. And its now easier for you to build a new habit of sustained focus and get more work done.

 your outer game use self-discipline to stick to your top priorities and not let yourself get distracted. 

Limit how long and how often you check your email and social media. If you need to do social media marketing, figure out the least amount of time required to get the results you want. Make it a quick surgical operation instead of a time-wasting vice. You can do this by recording how many times a day you check your phone and how much time it takes to fully refocus on important work you nee to do. You will be surprised at how many times a day you check your social media, or news or unimportant email and how long it takes to get back effective focus on your work. You could easily gain two hours of focused work per day. 

This frees you to be more effective in your outer game and reclaim

your attention from the constant distraction of social media, the news, and the internet in general. This synergy along with focusing on the most important things can supercharge your effectiveness to create the business and life you love.

 Practical strategies and habits you find in Tim Ferriss’s book ‘The 4-Hour Workweek’ like the 80/20 rule can help. Applying the Pareto Principle of doing 20% of the things that will get 80% of your results is a great idea, but you must have calmness, clarity, focus, and effectiveness to make those strategies work.  If you’re held back by limiting beliefs and negative self-talk,  they will reduce your effectiveness and give you less satisfactory results. You’ll procrastinate and waste time on low-level tasks.

When you get caught up in negative thinking and self-limiting habits they sabotage your results. You have to find a way to uncover and eliminate these negative energies interfering with the success of your life and business. 

Only then can you have the clarity, focus, and effectiveness to work less and get more of the right things done. 

This inner and outer transformation is the work I do with my coaching clients. They are able to break through what’s really holding them back, build momentum and create what they love. Thats the power of optimizing and coordinating your inner and outer game. 

You may be able to push through on your own and get some results. But as long as you have limiting beliefs, you’ll be fighting an uphill battle. Why not face your negativity and overcome it once and for all? You’ll have far less stress and strain without inner negativity getting in your way.

Create the Results You Want Without the Stress and Overwhelm Optimize Your Outer Game

There are many ways to optimize your outer game as an entrepreneur. The quickest, most effective way is to supercharge your focus.

Your focus is your greatest superpower to build a business and life you love. If you can focus clearly and steadily on the few aspects of your life and business that will give you your greatest results and stay focused for long periods of time without getting distracted, you can accomplish far more than most people who check their smartphone every few minutes and dilut e the power of their focus.

Focus steadily and consistently on your most important priorities and  you outperform your rivals. If you have optimized your inner game to free yourself of limiting beliefs as I outlined above, you will have increased more of your focus. That’s because limiting beliefs and negative self-talk makes you far more suceptible to distractions that give you a dopamine thrill and act as a pain killer for the pain of your unresolved past expeirences and negative beliefs. Those already weaken your focus and the distractions only make it worse. 

So freeing yourself of inner blocks and negativity frees up your ability to focus. Then its just a matter of starating to use it. And its now easier for you to build a new habit of sustained focus and get a lot more work done.

primed to get more done. In your outer game use self-discipline to stick to your top priorities and not let yourself get distracted. 

Use Your Optimized Inner and Outer Game to Create What You Love

Use your increased confidence and clarity. Focus on your top priorities, and surge forward to create the business and life you love!

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Picture of Richard Atkinson

Richard Atkinson

I write from over 40 years of training and experience with mediation, personal development and energy transformtion work.

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